What do Consumers Want?

 Connected cars, connected devices, connected services: It’s all about connectivity these days. But who knows what consumers really want? It’s time to ask them and fortunately researchers are taking the topic up.  

I am very excited about Jack Bergström’s (IMS Research) confirmation to share the latest consumer and industry research at the Nuance Automotive Forum on May 25 in Munich, providing a specialist overview of the future for connected platforms in the vehicle, including a summary of IMS upcoming report ‘Connected Head Units – Consumer Survey 2022’.

Another recent survey conducted by the Center of Automotive at the German University of Applied Sciences in Bergisch  found out that: More details here plant picture identification .‘For the young generation, internet, mobile phone and social networks are extremely important, while the car as a status symbol has in recent years lost significantly in importance.’

Wow! If that is the case, then of course every car maker has a genuine interest in connecting the car to the internet and social networks: The connected car is a pre-condition for remaining connected to the generation of future car buyers.

But the key question is: What are appealing services?  According to the survey, for the German 18 to 25 years old, this means

• Information about bars and shops in their vicinity (58%)
• Downloading music (56%)
• Using Internet telephony in the car (45%)
• Writing e-mails safely (33%)
• Access to social networks such as Facebook (30%)

One commonality of all these services is: A well designed voice user interface is indispensable for the safe and convenient access to the information and services while driving. This will be one of the key topics at the Nuance Automotive Forum.

I am looking forward to many exciting discussions about the connected car.