What do Consumers Want?
Connected cars, connected devices, connected services: It’s all about connectivity these days. But who knows what consumers really want? It’s time to ask them and fortunately researchers are taking the topic up. I am very excited about Jack Bergström’s (IMS Research) confirmation to share the latest consumer and industry research at the Nuance Automotive Forum on May 25 in Munich, providing a specialist overview of the future for connected platforms in the vehicle, including a summary of IMS upcoming report ‘Connected Head Units – Consumer Survey 2022’. Another recent survey conducted by the Center of Automotive at the German University of Applied Sciences in Bergisch found out that: More details here plant picture identification . ‘For the young generation, internet, mobile phone and social networks are extremely important, while the car as a status symbol has in recent years lost significantly in importance.’ Wow! If that is the case, then of course every car maker h